Weasle (aka “Weasle: SEO Link Engine”) is an automated tool designed with one purpose, which is simply to automate link-building efforts to some degree. The object of this is to assist a website owner with the task of increasing search engine visibility (i.e., link saturation) and of course search engine ranking.

The Weasle user is able to automate a lot of otherwise mundane tasks by simply entering pertinent website information (url, keywords, anchor text, category, and description, etc.) which Weasle then stores in a database and uses continually to promote that particular url using various methods.

The result? A boost to the website, and a time-saving to the site owner. For a person running many websites (or creating many websites) this is all the more beneficial.

Simply put, Weasle is exactly what it says it is: the SEO Linking Engine.